Business intelligence as a driver of data quality

Extracting business intelligence from data only possible with data quality

Without spotlessly clean data quality having business intelligence is simply not possible.

Business Intelligence turns data into insights or intelligence. It is used by enterprises of all types to understand their companies and to be able to plot strategies. These which will allow said companies to be competitive, disrupt industries and drive marketing and sales campaigns to maximise the likelihood of success as well as measuring what that success entails, not merely regarding profits but also customer satisfaction and other KPIs.

Generating business intelligence

There are two key factors needed to generate effective and useful business intelligence; data quality and effective data analysis. If the data are dirty data, that is they fail the basic proofs of being data you can trust in and which can be used for purposes other than those you designed them for, then, with some good analytics software, it may still be possible to produce some business intelligence. However, said intelligence might not have much value to it, may fail to indicate the truth about important KPIs and to give that true picture of the company. CEOs and other high-level executives require clear and accurate intelligence to be able to have the basic facts at their fingertips which will then allow them to make the best decisions for their businesses to thrive, prosper and give customer satisfaction in a world awash with data.

If your competitors have superior business intelligence, they will likely be the market leaders and innovators while your company struggles to retain its customer base and move forward with a new and exciting marketing campaign that hit the spot and lead to increased sales and happy customers.

How to ensure quality business intelligence

The best way to start generating business intelligence is to put all your data in a data warehouse, where the staff in your company can easily access them. One great advantage which a data warehouse has is that if it does not function properly, this is a clear indication of poor quality data, always assuming said warehouse has been well designed and properly built. And poor quality data needs fixing as the number one priority for your and any other company which is trying to thrive in 2017.

The best solution is to pass your data through Spotless Data's unique web-based Data Quality API solution before they enter the data warehouse. Given that most businesses need to keep ingesting data, such as the sales figures or the customer complaints for the last month, it may be advisable to build Spotless API into your data warehouse when you and your data scientists construct it.

When the data warehouse contains all the data you have, whether you think they are useful or not, and you are satisfied that the data have been cleaned and are now quality data, something which is easy using Spotless, you can run your analytics software. This will then smoothly convert your big data into reports that your staff can read without taking up a huge part of their working lives.

Essentially, any data, including dark data, can be useful as business intelligence. So you certainly should not just reject some of the data you already have, such as IP location details of those who access your website, in the mistaken belief that too much data will overload your data warehouse and make the data impossible to decipher. It is dirty data and not big data that represents an overwhelming problem.

Spotless Data's data quality API solution

If you would like to get started with our Data Quality API solution you can test a CSV or TSV file on the my filters page, though you need to sign-up to see this page which you can do using your Facebook, Google or GitHub account or with your email address. Do be aware that if there are problems with your file resulting in our data science team receiving a flag, we will use these your log-in details to get in touch with you so we can discuss what to do next to fix the problem.

You can also view our videos on data cleaning an EPG file and data cleaning a genre column which explain how to use our API. So that you can sample our service we are giving away 500Mb worth of free data cleaning. We are confident you will be impressed! We also guarantee the security of your data, which will not be visible to any 3rd parties during the period of time it is in our care, using the https protocol among other security precautions.

Here is a quick link to our FAQ. You can also check out our range of subscription packages and pricing. Please do sign up for our service using your email address, Facebook, Google or GitHub accounts.  If you would like to contact us you can speak to one of our team by pressing on the white square icon with a smile within a blue circle, which you can find in the bottom right-hand corner of any of the web pages on our site.

If your data quality is an issue or you know that you have known sources of dirty data but your files are just too big, and the problems too numerous to be able to fix manually please do log in and try now