Data validation of emails

Email icon illustrating data validation of emails

The data validation of emails is a great example of where Spotless Data's machine learning filters help make businesses more successful.

Email addresses are the bread and butter of most modern communications but frequently address databases include badly formatted addresses, old addresses that users no longer respond to and, increasingly, regulation is meaning that you cannot use emails for marketing purposes without an explicit opt-in. What is required is the data cleaning of your email addresses.

At Spotless, we have three levels of the data validation of emails to ensure data integrity:

- Review the structure - checking that an email is well-formed and doesn’t have any obvious mistakes in it (for example commas instead of full stops). This is primarily designed for manually produced email marketing lists and provides initial checking and can also remove duplicates

- Domain check - this checks that the domain name exists and can receive email and can fix misspellings on domain names.

- Subscription verification - this sends out a customised email directly to each email address asking them to either opt-in or opt-out. Email addresses can be removed from the list if the recipients do not open them, have not opted-in, or have opted out.

You can also check out our pricing and subscription packages for our unique web-based data quality API solution.


If your data quality is an issue or you know that you have known sources of dirty data but your files are just too big, and the problems too numerous to be able to fix manually please do log in and try now