Machine Learning is where computers learn things that they were not specifically designed to do. Traditional definitions of data quality define it as data which is able to do what it was designed to do. Spotless Data has recognised that this in an out-of-date definition which fails when it comes to Machine Learning and data quality in general.
This traditional definition also fails when it comes to future-proofing the data one has or are likely to have. To be able to do new things with big data without having to completely overhaul the platform that took such effort and resources to create; now that is data quality! It is also the essence of Machine Learning.
The concept of Machine Learning, which originally emerged in the late 1950s from the fields of pattern recognition and computational learning theory, is to create algorithms which can both learn from the data they have and do data analysis and make predictions from the data.
Advanced Machine Learning programmes can even write their own algorithms in order to do new things that had not occurred to their data scientist human programmers, or that the humans would have liked to do in theory but had not a clue how to do in practice. Some of these algorithms are so complex that no human being can understand them, either because they are too complex or simply because the data are too big and it would take years or a lifetime to grasp the data and fully understand what the Machine Learning programme is doing with them.
Well known examples of Machine Learning include
1. Driverless Vehicles: where the Machine Learning software installed in the vehicle learns how to drive and navigate roads and obstacles for itself, much as each human driver has had to to do when learning to drive.
2. Fraud Detection: Machine Learning programmes which sift through vast quantities of transaction data in order to be able to spot and flag possible fraud or attempts at fraud, a perennial problem for all retailers.
3. Recommendations, where the Machine Learning trawls through the habits of users in order to recommend new stuff based on what they like. Classic examples are television, where the data concerning the programmes you watch or display and interest in watching can allow the Machine Learning software to identify other shows you would like; and Facebook, where their Machine Learning programme works out which news items appear on your timeline based on your activity and commenting on the site.
A basic and fundamental truth concerning Machine Learning is that the best designed computer algorithms and other things Machine Learning can do are only going to be as good as the data the Machine Learning software works with. Data Quality underpins the success or failure of Machine Learning.
Ambitious programmers who give their Machine Learning programmes large quantities of Big Data to work with are bound to be disappointed if the Machine Learning appears to have learnt nothing, or writes its own algorithms that then don't work, the cause being in the poor quality of the data, dirty and full of corruptions, mismatches, duplications and other inaccuracies. Unless the data the machine is working with are quality data which can be trusted in, it is hard to see how any Machine Learning programme could achieve anything very much that would be considered useful or worthwhile.
But if the data have already been cleansed before the Machine Learning software has to deal with it, ie at the point of entry, then a different and much brighter story will emerge. This is where Spotless Data comes in and can be so useful in order to ensure that the Machine Learning software has spotlessly clean data to work with in the first place. Then, ambitious programmers are likely to be astounded by the sheer ability of the Machine Learning programme to both learn for itself and to do those things it had not been designed for but which are tremendously useful and profitable for the company which owns it.
Spotless Data's unique web-based API solution to dirty data can be built into your Machine Learning software in its design or build phase or you can simply pass your data through our unique web-based API before entering it into the data lake or warehouse where the machine learning computer software will start to work with it, roducing the Machine Learning software and algritjms that will allow your company to stand out among its competitors and attract the lion's share of the pool of potential customers.
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